Channel Enablement
suburbeon – Ideal Customer Profile:
suburbeon has focussed on delivering Fortune-class Marketing and Business Development programs built around a structured, process-oriented, closed-loop strategy.
Companies Most Likely to Benefit from suburbeon initiatives are those having a certain profile and business environment:
• High Technology, Financial Services, and Manufacturing – B2B
• Targeting Micro-vertical and Niche solutions.
• Sales through Partner Channels such as VARs, ISVs and Integrators.
• Complex Sale – Multiple decision-makers with differing pain points.
• Consultative – Often requiring a phased implementation with SI partners.
• High Levels of Configuration/Integration – Typically through System Integration Partners (such as Deloitt & Touch, Price Waterhouse Coopers, Accenture etc.)
Probably the best example of ideal engagements can be drawn from suburbeon’s work in the ERP, CRM, High Technology, Telecommunications and Manufacturing sectors as well as showcase clients in the Professional Services and eBusiness space.
Clients include SAP, IBM, Sun Microsystems, Siebel, PeopleSoft, Accenture, and Baan Worldwide among others.
suburbeon’S SPECIALTY: ENABLING THE RESELLER CHANNEL
suburbeon Deliverables are particularly effective when used to support VARs or other Channel Partners with highly targeted lead generation programs to create a VAR-specific “dealstream”.
• Need to target SMB space with microvertial solutions through direct and channel partners.
• Currently faced with a large, relatively disorganized VAR, ISV and Partner Community engaged in adhoc “nickle rockets” in terms of their own disconnected marketing programs.
• Need to unify channel with standard messaging, tools, resources and establish end-to-end visibility of the sales cycle.
• Need to address disjointed marketing programs lacking consistent branding, messaging and sales cycle management at the SMB Microvertical level.
• Need standardized, organized tools and resources to enable and empower the Channel to “act as one” and present a unified approach to packaging, positioning, promotion and sales closure.
• Need to “raise the collective IQ” of the channel with a minimum of “adult supervision” required for each of the respective participating partners.
• Need to create highly-focussed, Microvertical, customer-facing tools and presentation systems on behalf of selected VARS that speak to the end-user customer in the language, vocabulary and images that establishes credibility for the VAR.
• Need for rapid deployment of these tools, resources and tutorials across the channels using new or existing websites and other media.
ideal customer profile
suburbeon has focussed on delivering Fortune-class Marketing and Business Development programs built around a structured, process-oriented, closed-loop strategy.
Companies Most Likely to Benefit from suburbeon initiatives are those having a certain profile and business environment:
- High Technology, Financial Services, and Manufacturing – B2B
- Targeting Micro-vertical and Niche solutions.
- Sales through Partner Channels such as VARs, ISVs and Integrators.
- Complex Sale – Multiple decision-makers with differing pain points.
- Consultative – Often requiring a phased implementation with SI partners.
- High Levels of Configuration/Integration – Typically through System Integration Partners (such as Deloitt & Touch, Price Waterhouse Coopers, Accenture etc.)
Probably the best example of ideal engagements can be drawn from suburbeon’s work in the ERP, CRM, High Technology, Telecommunications and Manufacturing sectors as well as showcase clients in the Professional Services and eBusiness space.
Clients include SAP, IBM, Sun Microsystems, Siebel, PeopleSoft, Accenture, and Baan Worldwide among others.
enabling the reseller channel
suburbeon Deliverables are particularly effective when used to support VARs or other Channel Partners with highly targeted lead generation programs to create a VAR-specific “dealstream”.
- Need to target SMB space with microvertial solutions through direct and channel partners.
- Currently faced with a large, relatively disorganized VAR, ISV and Partner Community engaged in adhoc “nickle rockets” in terms of their own disconnected marketing programs.
- Need to unify channel with standard messaging, tools, resources and establish end-to-end visibility of the sales cycle.
- Need to address disjointed marketing programs lacking consistent branding, messaging and sales cycle management at the SMB Microvertical level.
- Need standardized, organized tools and resources to enable and empower the Channel to “act as one” and present a unified approach to packaging, positioning, promotion and sales closure.
- Need to “raise the collective IQ” of the channel with a minimum of “adult supervision” required for each of the respective participating partners.
- Need to create highly-focussed, Microvertical, customer-facing tools and presentation systems on behalf of selected VARS that speak to the end-user customer in the language, vocabulary and images that establishes credibility for the VAR.
- Need for rapid deployment of these tools, resources and tutorials across the channels using new or existing websites and other media.
